Let me guess...
You've been making product videos with little views and your subscriber count kinda blows?
YOU NEED TO STOP!!
Nobody cares about a companies product review videos until they are ready to buy.
Top of mind awareness, product placement, branding and marketing is where it all begins.
Think about Red Bull...
Sure they sell energy drinks, but first, they sell stories and a lifestyle.
You need to do the same using these 5 Simple Steps to Storytelling.
And if you don't have the chops to pull it off, you either need to attach yourself to a content creator (influencer) who can represent your brand, or figure out how to create this content, and FAST, if you want to grow your own YouTube channel in 2019.
Let's focus... niche down and create a series where we can highlight your products and/or services organically in each episode?
CHARACTERS - You need a main host which your audience can relate to, fall in love with, along with any sidekicks you can introduce into the show.
For my show, Adventures with Purpose
, I currently have myself, awkward Griffin and my introvert camera girl who is heard, but never seen, much like Wilson on the other side of the fence in Home Improvement, with a series of other characters from time to time including my wife.
PLOT - What is the series going to be about?
Keep it consistent so your viewers want to return and have an expectation of what they'll see.
Create a plot that highlights the use of your products/services organically.
For my show, it's about finding the treasures, highlighting the environmental issues in river ecosystems, living life, meeting new friends, and the adventures along the way.
LOCATION - What is your main setting and backdrop going to be?
For my show, I've niched it down to diving which puts me in waterways allowing me to go anywhere there's a body of water which has been polluted by the human race with the hook of hitting the jackpot. (Kinda the reason Storage Wars is successful)
CHAOS, DRAMA, COMEDY - It's crazy, but people love drama. Just look at Survivor, Big Brother, Bachelorette, Orange County Choppers, etc.
My show leaves the drama out and focuses on the everyday chaos and comedy of the adventures along the way.
It's not scripted and just seems to happen, but in the process, we are following this 5-step formula as to what needs to be included in each video.
I don't suggest you include drama in your series, for you really want characters to be loved, and not hated within your company.
CONCLUSION - What is the expected outcome of the episode?
Nobody wants a cliffhanger where they have to tune in next week, nor do they want to tune into a fishing show about landing the big one and not a single fish has been caught.
In every episode I produce, the conclusion is the big reveal of all the trash and treasures we found on that dive.
Sometimes we're able to locate those who have lost the items and get them on camera to tell their story of that unfortunate day.
We also have a 47.7% viewer retention rate with over 6-minutes viewed each episode.
BTW... That's Incredible!
Would you love it if your viewers watched 6-minutes of every video you put online?
This 5-step formula is also what I've used for 7 seasons to help grow a YT channel to 4.7 million subscribers as the Field Producer and Director of Photography.
I've also shot for HGTV, DIY Network, Discovery Channel, Animal Planet and NatGEO just to name a few which all follow a similar storytelling strategy.
So yeah, it kinda works... 😉